This is inside stuff available nowhere else.
Dear Publisher (or publisher-to-be):
To keep your coffers overflowing all it takes is
- one hungry niche,
- other writers impatient to share their expertise through you,
- a no-nonsense plan, and
- you to guide the publishing ship.
To cash in on the brightest font of publishing income today—a niche,—you need one root book, then an imprint—a branch from it, with more related books (and products).
That’s why I just wrote and taped
Profitable Publishing Imprint
I’ve been a publisher since 1982.
Once I published about 30 different books and related items for dentists and I made nearly $2,000,000—before I sold that imprint.
I now have three imprints—and in a few weeks I will print the fourth book of that third imprint.
This whole imprint experience is so fresh that I want to share the how-to steps and processes with you in a case study that includes
- three audio CDs,
- an audio CD summary report, and
- 17 actual items in a text workbook.
That’s how we make our books outsell the recession!
Where else can you get this kind of inside information? Who else is sharing actual income numbers, step-by-step procedures, author-to-publisher interactions, even a couple of funny fiascos (not to do) that absolutely bombed (but cost almost nothing to try!)
My third imprint sells to K-12 school administrators—superintendents and principals—plus teachers. But it’s been years since I’ve roamed the groves of academe.
So what?
You don’t need to know anything about your topic (though if you do, it helps!)
I have four of the sharpest and most decorated honchos in Illinois, and everybody there champs at the bit to hear and read Jim Burgett, Max McGee, Jim Rosborg, and Brian Schwartz. So I roped them in, they sell me on the cutting-edge topic that their peers want to know, they write the words, I approve and edit them, prep the books, somebody prints (or digitalizes) the text, and we sell and sell and sell…
I tell you how each of these four books began, and how we tie them all together so when the authors hit the convention, academy, and book-signing venues, we sell two or three books instead of just the newest offering. That’s what an imprint is all about!
There’s no magic here. My writers are flat-out nice guys who are smart, funny, and great problem-solvers. So I publish problem-solving books for the people who have their kinds of problems.
So can you! Here are the details!
Find a need, find the solution, and sell the verbal elixir. Just don’t send the book off to some big-name publisher floating in red ink on one of the coasts. Do your niche marketing homework (I tell you how), test the topic for $300-500, find the best solution, write or have written everything the reader needs to know, and swap a 5-10% royalty (paid three times a year) for 25-50% profit on books sold each and every day.
Better yet, get planted and go from one book to two to four to eight…until you are the person and place to go to for every winner and leader in your field, to buy your products or to write them for you.
If you’re also one of those leaders? Keep leading, but get publishing, hire help, and get twice as rich while you develop a lifetime sinecure … or an equity bundle you sell when you want new pastures!
What will you learn (and see in action) in this new imprint program?
- how you start your first book for a couple of hundred dollars and almost no risk…
- how you test your best title, a table of contents, and three prices—and know the results in 10 days.
- how you work with the best minds and pens in your field
- what you say to colleagues in a test that gets them to respond yes/no to each new book…
- how to get 500 test names on pressure-sensitive labels ZIP nationwide free…
- what your book title must say, and what you need on the front and back covers…
- how two books in your imprint sell three times the amount, and how three, …
- when you get URLs for your website domains—and pay under $10 each…
- what you need at your website(s) to keep the orders coming in …
- three kinds of orders you use for three different kinds of buyers …
- how you never touch a digital book you sell, other than to deposit the payment …
- how you tell every buyer of each book about the other books sold by your imprint…
- how your buyers willingly give you their e-mail address when they buy your books, so they can be in the know about every book to follow!
- how you get the top names in your field to laud your authors’ newest books, with testimonials on the book, the flyer, and the website…
- how you digitally sell your book the day after the final draft goes to the printer …
- what you do at every step as your book is being developed: a niche study, a needs and marketability test, a hard look at the authors wanting to join your line, picking winning titles and covers, getting buy-in by the authors, editing, and about 15 other key stops…
- how you can convert a publishing moneymaker into a true empire, with you the emperor or empress.
- how you fit the knowledge you provide to the means your nichefolk prefer: from books to audio CDs to newsletters to videos and boot camps, consulting, or seminars and speeches…
- want to see the actual tools we used expanding our newest imprint? Like the niche market test flyer, test note, sample postcard … and the results of two tests using them?
- wonder the kinds of book reviews you send to niche publications? We have a sample for you.
- nothing helps more than actual successful samples of complementary imprint books, so the workbook includes download copies of covers, tables of contents, fliers, testimonials, and much more…
The idea is to walk you through the creation of a small but very successful publishing imprint so you see a living, actual example you can draw from as you set up or expand. It’s akin to being a silent apprentice who simply absorbs, learns, and uses what works best…
I’ve been at this since 1982, have published 100+ books (and half as many again audio products, videos, reports, and products). Turning out a new book is like building a new house. I direct and do some editing but I pay for experts to do the rest—particularly authors steeped in experience and knowledge. But how you make that happen for a series of books or an imprint is unfathomable when you start. So this program helps fill in the how-to gaps, and introduces the idea of an imprint as a way to keep cashing in with like information to the same eager buyers…
How much is this gem?
I’m inclined to ask $89, because to me it would be worth more than $200 but you don’t know that yet.
But it costs one price now and in the near future … $59 … and if it sells very well, then I will increase it until people stop begging to buy it.
So get it RIGHT NOW at $59 before I change my mind!
If this three-part program (three audio CDs, the audio CD summary report, and the workbook) doesn’t help you create an imprint, we’ll give you the money back (but only the $59 if I raise the price later on!) Big risk! Buy it today, do what it says, listen to it again and again as you hit growth plateaus, and get going…
Just click below to order
P.S. The best time to know about imprints is when you publish your first book. It only takes about 10% more effort then to plant the roots for the books to follow!
Get this program now and I’ll see you in print soon!
Gordon Burgett
Publisher, Communication Unlimited
Gordon Burgett specializes in niche publishing and empire-building from writing, speaking, and product development. That is the theme of his monthly newsletter, "Create Your Own Highly Profitable Empire.”
Gordon has also given 2000+ paid spoken presentations nationwide, written 36 published books and 1,700+ freelance magazine and newspaper articles, and is the owner and director of two publishing firms. His most recent book is Niche Publishing: Publishing Profitably Every Time.
Four of Burgett's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.
In 2007, three of Gordon's books were revised, updated, and reprinted: How to Plan a Great Second Life, the Travel Writer's Guide, and Sell and Resell Your Magazine Articles. His first novel also saw life that year.
Burgett is the Executive Editor of www.VisualTravelTours.com, leading visual travel podcast production firm in world, and for years has appeared as a talk show guest on radio and TV shows across America, mostly about niche publishing and travel writing.
"I looked you up on the Internet, signed up for your newsletter, read your articles, and said, "This guy is really giving out the goods!" For me it is concrete information that I can run with, so I was glad to be able to get your Niche Publishing book. Your presentation and material are concise, Gordon, and I appreciate that."
---Jan Ellis
"I've been reading and profiting from your stuff for decades. Your cover article in the April PMA Independent (about niche publishing) is yet another example of your unmatched ability to present useful, practical ideas in a concise and entertaining fashion."
---Bob Bly, author of The Copyrighter's Handbook
"People buy nonfiction books to learn something or to solve a problem. In Niche Publishing, you will discover how to help more readers and sell more books by focusing your message."
---Dan Poynter, author of The Self-Publishing Manual
"Read Niche Publishing if you want to fill a niche with a best selling book."
---John Kremer, author, 1001 Ways to Market Your Books
"If you're planning to publish, STOP what you are doing now—read this book first!"
---Reece Franklin, author of Consultant's Guide to Publicity
"This book sets the table for those who want to feast on the lucrative niche publishing market."
---Kent Sturgis, president (2004-6) of the Independent Book Publisher's Association
"Savvy advice on a smart way to publish."
---Judith Appelbaum, author of How to Get Happily Published
"Wonderful framework for thinking about how and what to publish. I am an editor who works in professional publishing. Niche Publishing will show you, step by step, how to brainstorm, evaluate, create and execute more successful single titles, series, and lists. This is a terrific and useful book."
---Tim Bigby
"Well done! As a publishing professional involved in publishing Jewish books, Niche Publishing is a virtual tome of useful information. It is hard to believe this is a work of just under 200 pages! Everything is well explained. (Gordon) helps you understand what to look for in your market. Analyze who they are. And ultimately, see how to create and market products geared specifically for them."
---Rabbi Yisroel Bernath, Jewish World Publishing
"Here's the book that shows you how to focus and concentrate all your efforts on (your niche market): how to determine the needs, produce the goods and sell the product (at a profit). What I personally enjoyed the most was the thorough case study at the end (it's over 40 pages long) of the whole process done on one of the books he worked on. Packed with practical information, Niche Publishing is a book for that would-be author who's almost lost hope for his "baby" to ever come to birth. The "labor" is hard, but the result is well worth it. If you're in that niche that needs a book like this, get it. It's packed with what you need to know."
---Rod Harrington
"In Niche Publishing: Publish Profitably Every Time! Gordon Burgett presents straight talk to writers about how to target a specialty market for your book and how to sell to that market. This book is valuable for saving promotional money and time. Gordon Burgett also compares and contrasts the information in his book to that of other best-sellers and he gives references for further research. He is an authority on writing and publishing, having written 35 published books. He (also) owns two niche publishing companies."
---Kathy Noltze, author of Flanders: Bits of Belgium
Gordon Burgett's excellent Travel Writer's Guide was instrumental in the launch of my freelance writing career. In the 1990s I had three hiking guides on northern California published by The Mountaineers Books, and I wrote over 100 magazine and newspaper travel and outdoors articles. His writing and marketing advice has also helped me land over 200 assignments to create supplements and ancillaries for college textbooks. His blog and newsletter continue to provide me with important tips as I move into the next phase of my career, creating information products.
---John Soares, author of Maximum Productivity for Freelance Writers
"We now live in the age of desk top publishing and Print-on-Demand presses where anyone with a manuscript and some cash can get published. But getting published profitably is quite another matter. That takes planning, preparation, and perseverance. It also takes a 'how to' manual like successful author-turned-publisher Gordon Burgett's Niche Publishing: Publish Profitably Every Time. (This book) should be considered essential reading and a core addition to the Writing/Publishing reference shelf of any author or novice publisher aspiring to be published profitably and with a minimum of risk."
---James A. Cox, Library Bookwatch
"Thanks for the tremendously enjoyable ("How to Sell 75% of Your Freelance Writing") four-hour seminar. You are very thorough in your presentation, the information was more than I expected to receive, and very helpful."
---Melinda Hamm attended the SFSU program
"Gordon, thank you for the Travel Writer's Guide."
"I can't even begin to tell you how much I learned from your text. So many of the ideas you provide have assisted me well beyond travel writing. I've sold several non-travel articles because of things I learned in your book."
---Gregory A. Kompes
Terrific article in the December (2009) issue of IBPA! As a "book shepherd" I need to stay on the cutting edge, as much as possible. The ebook situation is critical for me to understand and your article is a huge help. Thank you so very much.
--- Ellen Reid of Ellen Reid's Book Shepherding (bookshep@mac.com)
Hello Gordon!
I recently contacted you to request a copy of your booklet on how to plan a great second life. Awesome work! And I have also recently acquired your book by the same name.
Thanks, Gordon! ...(Y)our work is awesome and inspiring—a true gift to the world!
---Denver Hudson